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How to make a Free Custom App for your Facebook Fan Page
By Janice Hostager, Papermark Marketing + Graphics Having custom apps inside Facebook give your visitors the advantage of being able to opt-in to your special offer without ever leaving Facebook. The...
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Hootsuite For Small Business
Today, I wanted to tackle a topic that most of us can relate to — especially during the busy holidays: overwhelm. In fact, on my last reader survey, many of you requested quick and easy ways to market...
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More changes for Facebook business pages
By Janice Hostager Last month, Facebook announced that, due to changes to their News Feed algorithm, posts on business pages will go from about a 16% organic reach to a sad 2 or 3%. This means that...
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Social Media for the Busy Entrepreneur
By Janice Hostager Social media can be the bane of an entrepreneur’s existence. On the one hand, you know you need it. On the other, it can really suck time away from other activities. That’s why...
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5 (Sneaky but effective) Ways to Learn About Your Target Market
By Janice Hostager Today I am starting a series where I answer frequently asked questions I get from small business owners about their marketing. How do you figure out who your target market is when...
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The Small Business Facebook Guide
For a small business, there are a lot of layers to Facebook. From setting up your page, to engagement, to metrics, to advertising…Facebook can be a real challenge. Below is an interactive Facebook...
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More Changes for Facebook Pages
photo credit: ben.timney via photopin cc By Janice Hostager So it probably comes as no surprise to you that Facebook likes to change things up a bit. A lot, actually. But in this latest round, the...
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What You Must Do Before Posting Images on Social Media
by Janice Hostager Image Size Matters If you’ve tried to share a single image on multiple social media platforms, you know that can be a problem, since all platforms require a different size. So...
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How To Add a Call-to-Action Button to your Facebook Page [video]
By Janice Hostager How to add a Call-to-Action Button to Facebook In December of 2014, Facebook quietly added a call-to-action button to business pages. It’s a great addition to the page, but there...
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Facebook Like Boxes to be Discontinued
by Janice Hostager Facebook Says ‘Goodbye’ to Like Boxes Beginning June 23, 2015, Facebook Like Boxes will be discontinued in exchange for its new Page Plugin. The new Page Plugin gives you the...
View ArticleHow to make a quick (and painless) video
By Janice Hostager We all know we should make videos for our business, right? It allows people to connect with us on a personal level, it’s great for SEO ( they increase the time people spend on your...
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